Astitva
Multipoint communication design Strategy of a public awareness campaign for Educating rural residents about human-animal conflict.
Research
Visual Design
Interaction Design
Strategy Design
overview
Introduction
As human population grows leads to
Demand for natural resources
The degradation of forests and wildlife habitats
Human-wildlife conflicts
Human-Wildlife Conflict = Negative interaction between humans and wildlife
Approximately 2 Cr compensation has provided
This number will be extremely high if we consider the entire state
1.5 Cr to 2 Cr spent for catching the particular animal
Constraints
Opportunity Mapping
Knowledge about the forest scheme and precautionary measure to prevent the human animal conflict.
Crop damage cases are being reported across Maharashtra, but because this scheme is not widely known, an awareness campaign required. Also, to explain the significance of conservation and the Human animal conflict.
Market value of cattle and crop.
The ready reckoner rate is the minimum value set by the government, based on which property transactions take place. There is no as such fixed parameter to decide the market value of the livestock and crop.
Polygon area calculation
In this digital age, officers are also using measuring tapes to calculate area.
overview
What this project is about? And what is the SOY app?
Soy App
Soy app is Modern and user-friendly tool
Used for Filing a claim in a Forest area.
About this study
Creating an app is not enough to bring about systemic change because ecosystem mapping is required.
The creation of an ecosystem
People are made aware of all forest department policies
Measures to avoid human-animal conflicts.
secondary research
Problem Identification
On the ground level, we can see some different insights.
Problem differentiate with the situation and following factors.
Landscape
Wild animal
This also depends on the season
Flower collection (butter tree, मोह)
Tendu leaves collection (तेंदु पत्ता)
Farming season
secondary research
Case studies
For further research, I read various case studies and best practices that are somewhat related to this subject.
Smokey bear
Pulse Polio
Terai Arc Landscape
The Use of Mascots in Marketing
Where to display a Posters?
Unilever Kankhajura 1800 30000123
2.6 Public Awareness Campaigns on waste management
Define
Problem Statement
Multipoint communication design Strategy of a public awareness campaign for Educating rural residents about human-animal conflict.
primary research
Field visits
Field visit helps in developing geographical concepts, and elements process through direct personal experiences. It helps in understanding correlation between the humans and environment.
secondary research
Comparative analysis of all the Awareness Campaign
Radio/ Television
Dry Waste management
primary research
Contextual Inquiry
Ramesh G.
Villager & Daily Wager.
Pain points
Gram-sabha (Village meetings) alone are insufficient.
Pamphlets are text-heavy
One-to-one meet
Illiteracy
Vinay Ramtek
Round officer
Frequency of cases increase in certain months and seasons. In those seasons people are so busy, it is really hard to get in touch with them.
Pain points
Personal Interaction
The contractor's refusal to take responsibility
Wild animals are a major issue
Linguistic barrier
Mythological beliefs
pRImaRY research
What other NGO’s are doing?
Some of the key points they provide are listed below.
The practices change drastically according to the landscape and type of animal.
Spreading awareness according to this factor is not possible because landscape can be managed but animals make all the difference.
One to one meeting is effective but not possible to Do.
Gramsabha is organised to educate the people but it is not that much effective.
Communication Gap between the people and forest Department.
Define
Why this Awareness campaign is needed?
Financial assistance is insufficient to compensate families for their losses.
The forest department is running an awareness campaign.
The campaign overlooks key factors and lacks a user-centric approach.
Casualties rise during summer due to overlapping Tendu leaves and Moh collection.
Investing in a user-centric awareness campaign is more cost-effective than compensation and animal capture.
Define
Medium used to spread the awareness!
Posters And banners
Visual tools to convey key messages and raise awareness about conservation efforts.
Wall paintings
Artistic expressions on public walls that highlight environmental issues and engage the community.
Path Drama /Street Play (Mascot)
Interactive performances featuring a mascot to educate and entertain audiences about environmental conservation.
Design
Visual Language
Visual language is a system that communicates through visual elements. It helps users perceive and understand visible signs.
#007219
#AABF25
#FFFFFF
#000000
Design
Mascot
Mascots represent the campaign's spirit. They are extremely effective at increasing engagement. Mascots will greatly aid in attracting attention and increasing engagement while performing pathnatya.
Waghoba वाघोबा
Species - Bengal tiger
Dress code - Maharashtrian farmer
Green colour represents nature
Height- 6 ft
Execution
Wall Paintings
Size- 6 ft*15 ft, 4ft*10ft
Illustration oriented
Less with text
Other Paintings
Execution
Posters
Size-A1
Illustration oriented
Less with text
Mentioning precautionary measures
Other Posters
Execution
Street play & Public Proclamation
Followed these stages to construct a Street play
Concept
Character
Script writing
Practicing
Changes in the script
Final practice
Actual play
Stages to construct a Public Proclamation
Script writing
Practicing
Audio/Video recording
Validation or testing
Why the validation needed ?
To ensures the solutions are aligns precisely with its intended specifications and meets the real needs of its users.
1.1. Feedback on Posters from students and locals
Purpose
Validating my solutions and receiving feedback
Feedback
They wish to hang these posters all over the college campus because they enjoy the visual language. given that the majority of students attend TATR from remote areas
Dr. Jayashree ma'am, a Professor & Social Worker
Place - SRM College of Social Work, Chandrapur
1.2. Feedback on Posters by Bandu Dhotre
To gather input on the subject of the posters and paintings, I met with Bandu Dhotre sir, who has extensive knowledge of this landscape.
Feedback
Leopard Should be included
Categorising the awareness campaign
Type of animal
No. of people (group or individual)
Landscape
Season
2. Feedback on Street play by Mr. Jagdish.
I am delighted to introduce someone who has appeared in over 700 street shows, 200 plays, and two films. Mr. Jagdish.
Feedback
Need local language in script
Add the different scenes
Explain the role of society
try to keep engaging by using local slangs
3. Feedback on Public Proclamation by Mr. Jagdish.
Atul Yergude, Davandi player. He is doing this job since 2000
Feedback
Make it short and use word that can deliver easily in loud voice.
Sync Audio and Video
4. Feedback on Pamphlet
Feedback
Use >100 gsm paper
If possible coat with waterproof coating
